Govt launches eight immunity boosting products under PMBJP

On 3rd September 2020, Chemicals and Fertilisers Minister D V Sadananda Gowda launched eight immunity boosting products under PMBJP for sale through Janaushadhi Kendras across country. ‘Pradhan Mantri Bhartiya Janaushadhi Pariyojana’ – PMBJP is a campaign launched by the Department of Pharmaceuticals, Govt. Of India, to provide quality medicines at affordable prices to the masses through special distribution centers known as Pradhan Mantri Bhartiya Janaushadhi Kendra.

Current Status of PMBJP:

The Scheme been providing over 900 quality generic-medicines and 154 surgical equipments & consumable at affordable prices for every citizen of the nation. Presently , more than 6300 PMJAKs are functioning across the nation covering 726 districts of the country.

Launch of 8 immunity boosting products under PMBJP

On 3rd September 2020, 8 immunity boosting products under PMBJP for sale through Janaushadhi Kendras across country. Speaking on the occasion, Mr Gowda informed that the launch of new nutraceuticals is significant in view of the Covid-19 pandemic. These products will help in boosting immunity of the people. He said that products are comparable in quality and are cheaper by over 26 per cent than the market price.

The Minister hoped that through the massive network of Janaushadhi Kendras, the immunity boosting- protein products will reach a large population promoting good health.

Mr Gowda also informed that around 10 lakh patients visit the six thousand 500 Janaushadhi stores every day, to purchase quality generic and affordable medicines. This scheme is becoming a boon for patients who are supposed to take medicines for chronic ailments like diabetes, blood pressure and psychotropic.

Details of the Nutraceutical products under PMBJP

S.No	Name of the Product	Pack Size	PMBJP MRP (Rs.)	Avg. MRP of top 3 branded products (Rs.)	Savings (in percentage)
1	Jan Aushadhi Poshan malt-based	1’s Screw Cap Plastic Jar 500gm	175	236	26%
2	Jan Aushadhi Poshan malt based with Cocoa	1’s Screw Cap Plastic Jar 500gm	180	243	26%
3	Protein Powder (Chocolate)	1’s Tin 250 gm	200	380	47%
4	Protein Powder (Vanilla)	1’s Tin 250 gm	200	380	47%
5	Protein Powder (Kesar Pista)	1’s Tin 250 gm	200	380	47%
6	Jan Aushadhi Janani	1’s Tin 250 gm	225	300	25%
7	Protein Bar	35 gm	40	80	50%
8	Jan Aushadhi Immunity Bar	10 gm	10	20	50%

Nutraceutical Product Portfolio

Jan Aushadhi Poshan

Jan Aushadhi Poshan is a malt-based food fortified with Vitamin A, D, E, C, B1, B2, B6, B12, Iron, Calcium and Folic acid, etc. to support immunity and growth. It can be taken with milk or water (Hot or cold). 500-gram jar container is priced at Rs. 175/- only whereas average MRP of top 3 branded counterparts is Rs. 236/-

Jan Aushadhi Poshan (Cocoa fortified)

Jan Aushadhi Poshan is a malt-based food fortified with Cocoa in granular form, Vitamin A, D, E, C, B1, B2, B6, B12, Iron, Calcium and Folic acid etc. to support immunity and growth. It can be taken with milk or water (Hot or cold). 500-gram jar container is priced at Rs. 180/- only whereas average MRP of branded counterparts is Rs. 243/-.

Jan Aushadhi Protein Powder

Jan Aushadhi Protein Powder is a protein supplement fortified with natural and nature identical flavours (Chocolate / Vanilla / Kesar Pista), whey protein, Milk Solid, Skimmed milk powder, Soya protein isolate, Peanut protein hydrolysate, Malt extract, sugar Cocoa powder (for chocolate flavour), Docosahexaenoic acid (DHA), Vitamins (Vitamin A, Vitamin D, Vitamin E, Vitamin K,

Jan Aushadhi Protein Powder

Jan Aushadhi Protein Powder is a protein supplement fortified with Vitamin C, Folic acid, Thiamine (vitamin B1), Riboflavin, Vitamin B6, Vitamin B12, Niacin, Pantothenic acid, Biotin), Taurine, Choline, Minerals (Sodium, Potassium, Chloride, Calcium, Phosphorus, Magnesium, Zinc, Manganese, Copper, Iodine, Iron, Selenium, Molybdenum), etc.

Jan Aushadhi Janani

Jan Aushadhi Janani is a protein rich supplement to fulfil requirement of extra nutrition in females during pregnancy. It is available in attractive tin packing of 250 gram at a price of Rs. 225/- only whereas average MRP of top 3 branded products available in market is Rs. 300/-.,

Jan Aushadhi Protein Bar

Jan Aushadhi Protein Bar is a convenient source of nutrition, in today’s busy & active lifestyle. These protein bars are the best way to add quick protein to one’s midday snack. It is a nutraceutical food supplement fortified with micronutrients viz. dark compound (Sugar, edible vegetable fat (hydrogenated), cocoa solids & emulsifiers INS 491, INS322, natural vanilla flavouring substances), Isolated Soy protein, Rice crispy (Rice flour), Milk compound (Sugar, edible vegetable fat (hydrogenated), milk solids, cocoa solids & emulsifiers INS322, natural vanilla flavouring substances, etc. It is available in attractive packing of 35-gram bar at a price of Rs. 40/- only whereas average MRP of top 3 branded products available in market is Rs. 80/-.

Jan Aushadhi Immunity Bar

Jan Aushadhi Immunity Bar is an excellent way of fortifying essential micronutrients to combat the influence of weekend immunity in all, especially the kids. Thus, giving ultimate importance to prepare one’s immune system to combat the flus and colds that seem to dominate one health status quo, generally the kids who run away from consuming essential micronutrients from the traditional sources/methods. As such, Jan Aushadhi Immunity Bar comes handy which is not only delicious but also nutritious containing Sugar, edible vegetable fat (hydrogenated), cocoa solids, Vitamins, Minerals, emulsifiers INS 491, INS322, natural vanilla flavouring substances. It is available in attractive packing of 10-gram bar at a price of Rs. 10/- only whereas average MRP of top 3 branded products available in market is Rs. 20/-.

The PMBJP launched this mobile application in order to help people locate their nearest Pradhan Mantri Bharatiya Janaushadhi Kendra (PMJAK) and availability of affordable generic medicine with its price. The Mobile App is available on both Android & I-phone platforms. It can be downloaded free of cost by the user from Google Play Store and Apple Store.