The Man who is Gamifying Sustainability in India

What if sustainability wasn’t a chore but a game? That is the idea driving Smarter Dharma, a pioneering organisation using gamification to inspire everyday Indians towards more eco-friendly choices. In this video, Youtuber Lakshmi Rebecca sits down with Sriram Kuchimanchi, the founder of Smarter Dharma, to explore how game mechanics — points, challenges, and rewards — can make sustainable living feel less like a sacrifice and more like a journey worth joining.

Gamification taps into our natural desire for achievement and recognition. By turning sustainable actions into measurable milestones, Smarter Dharma is making the path to a greener lifestyle more accessible and engaging for everyday Indians. It is an approach that shows sustainability need not feel overwhelming — with the right nudges, it can become second nature. Explore more inspiring sustainability startups that are reimagining how India goes green.