Madhu kranti Portal Honey Corners launched by GOI
On 7th April 2021, Union Minister for Agriculture and Farmers Welfare, Narendra Singh Tomar launched Madhu Kranti Portal & Honey Corners Initiative.
Madhu Kranti Portal
Madhu Kranti Portal (मधुक्रान्तिपोर्टल) is an initiative of National Bee Board (NBB), Ministry of Agriculture and Farmers Welfare under National Beekeeping & Honey Mission (NBHM). This portal is being developed for online registration to achieve traceability source of Honey and other beehive products on a digital platform. The technical and banking partner for development of this digital platform is Indian Bank. An MoU between NBB and Indian Bank was signed for this project.
Objective: The Madhu kranti Portal has been developed for online registration to achieve the traceability source of Honey as well as other beehive products on the digital platform. It will also help in checking the quality and the source of adulteration of honey.
While addressing the launching ceremony, the Union Minister stated that the honey mission will help in increasing the income of the farmers, boost exports and employment generation.
He added that the ‘Sweet Revolution’ must be spread all over the country and that the Indian honey must meet the global standards.
Necessary functionalities are also being developed on the Madhu Kranti Portal in order to create a database of all the stakeholders who are involved in honey as well as other hive production, marketing chains, and sales.
The Online Registration of the Beekeepers was also launched on April 7 in the first phase. It was then followed by the registration done by other stakeholders in this trade.
Online registration/ traceability system for source of Honey & other beehive products will help in checking the quality & source of adulteration of honey. The system will also enable consumers/public to know the source of honey and assure quality of the products.
29 Bee Breeders have been developed for multiplication/production of quality honeybee colonies along with queens for providing to the trained farmers/beekeepers. Each Bee Breeder produces at least 2000 bee colonies every year.
10,000 Beekeepers/Beekeeping & Honey Societies/ Firms/ Companies with 16.00 lakhs honeybee colonies registered with NBB are uploaded on Madhu Kranti Portal (मधुक्रान्तिपोर्टल).
Honey Coners
For providing marketing support to the FPOs, National Agricultural Cooperative Marketing Federation (NAFED) has developed 14-15 Honey Corners, one each in 5 NAFED Bazaar at Ashram, New Moti Bagh and East of Kailash, Panchkula and Mussoorie in their Bazaar/Retail Stores.
More Honey Corners will be developed by NAFED in most of the upcoming major 200 NAFED Stores to promote market support for honey & other beehive products. Online marketing options will be explored to provide a platform for marketing and promotion of Honey supplied by the FPOs.
About National Beekeeping and Honey Mission Scheme:
The National Beekeeping and Honey Mission- NBHM Scheme is a Central Sector scheme that was approved by the government for Rs. 500 crores allotted under the Atmanirbhar Bharat Initiative.
The scheme was introduced keeping in view the significance of beekeeping and for the overall development and promotion of scientific beekeeping and for achieving the goal of ‘Sweet Revolution’.
