aastey partners with Climes to build a sustainable future together
aastey, India’s first sustainable & size-inclusive activewear brand for women, is pleased to announce a partnership with Climes. This climate-tech company provides carbon neutralisation as a service for consumer brands. This partnership will allow the aastey tribe to utilise Climes’ accessible and user-friendly solutions to make a tangible impact on the planet. The brand enables carbon mitigation through “climate-action in a single click” at checkout.
We are a sustainable brand continuously striving to build a more transparent ecosystem. We want our tribe to measure the positive impact they can create by making a better choice. This partnership brings us closer to our goal of building a more active aastey tribe, here to live aastey. Sustainability and Reducing Carbon footprint have always been two of our 4 brand values, and this helps us activate our values further.
Jeevika Tyagi, Co-Founder and CEO of aastey
aastey has been a trailblazer in the sustainable fashion space. Now they’re taking it a step further by partnering with Climes and offering carbon neutrality as an option for their customers. Their products are significantly more climate positive and have lower carbon footprints than most of the fashion industry. It’s amazing to see them doing the right thing by opting to transparently show what reduced emissions remain on each product’s lifecycle. Sustainability is now a licence to be in the marketplace. Climate-conscious consumers will finally have the choice to shop more responsibly with brands like aastey taking the lead in our climate fight.
Anirudh Gupta, Co-Founder of Climes
Upon checking out, customers who visit the aastey website to purchase will see carbon emissions specific to their order. The customer can choose how to make their purchase carbon neutral by making a small contribution to projects that revive community forests in Uttarakhand or make biodiverse forests financially viable for farmers in Maharashtra. With just one click, the opportunity to shop more responsibly is at a customer’s fingertips, furthering the sustainability mission of aastey and Climes.
About aastey:
aastey is India’s first sustainable size-inclusive athleisure brand with a vision to create a community that prioritises sustainability by using eco-friendly, sustainable fabrics with cutting-edge designs. As a brand, we believe in living at your own pace, no matter who you are or your destination. It’s all about enjoying the journey and #liveaastey. Founded in 2021by CEO Jeevika Tyagi and her Co-Founder & CCO, Kanupriya Mundhra, aastey also recently raised seed round funding of$1.34 million from CXXO, a Kalaari Capital initiative.
About Climes:
Climes is a ClimateTech company that enables carbon mitigation through “climate-action in a single click”. Climes offers B2B2C carbon neutralisation-as-a-service for online businesses at checkout to generate consumer demand for carbon credits. Its fintech-enabled marketplace incentivises the movement of capital from individuals to verified carbon solutions projects in India.
Climes offer everyday consumers accessible and affordable solutions that create a tangible impact on the planet. Alongside this, Climes also provides the fastest and most economical way for consumer brands to kickstart a sustainability agenda and become climate positive. Climes is backed by Sequoia, Kalaari, Rainmatter, Stanford Angels & Entrepreneurs India, and Avaana Capital.
