Burger King to try reusable Packaging, partners with Terracycle
In an effort to reduce waste & progress towards more sustainable packaging, Burger King announced that is working with recycler TerraCycle’s zero-waste delivery system – called “Loop” – to test a new reusable packaging model in its restaurant chains.
The initiative is part of Burger King’s plastics strategy, which includes a commitment to remove single-use plastics where possible and to ensure that all packaging is recyclable, biodegradable or compostable by 2025.
Customers can opt in for reusable packaging for menu items such as sandwiches, soft drinks and coffee. They can then return the reusable sandwich container or beverage cup to Burger King restaurants to be cleaned and reused. The customers will be charged a small deposit upon purchase, and once the packaging is returned, they’ll receive a refund.
The reusable containers and cups will be introduced at select restaurants in New York, Portland and Tokyo. The fast food giant says it plans to add more cities following its first three locations afterward.
During Covid, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important. This enables Burger King consumers to easily bring reusability into their daily lives, and whether they choose to eat-in or takeaway, they will be able to get some of their favorite food and drinks in a reusable container.Tom Szaky, the founder and CEO of TerraCycle and Loop
“As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste,” said Matthew Banton, head of innovation and sustainability at Burger King Global. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on-the-go.”
In July, the fast food chain announced a version of its Whopper made from lemongrass-fed beef, which it said would cut methane emissions. Other commitments from the company include having 100% of its restaurants’ guest packaging come from renewable, recycle or certified sources, and recycling all guest packaging at its restaurants in the United States and Canada by 2025.
Previously, McDonald’s partnered with Loop for a reusable item.
Featured Image Credits – Burger King