# Prakati.in

> Prakati.in is India's sustainability knowledge platform. It serves as a knowledge repository, a guide to sustainable living, a news portal covering eco-friendly initiatives, and a showcase for sustainable products and brands. Tagline: "Sustainable Living Simplified." The site covers sustainability across multiple dimensions — environment, economy, fashion, food, energy, transport, and everyday living.

## Overview

Prakati.in is built for individuals seeking a sustainable lifestyle, entrepreneurs in the green space, civil society organisations, and anyone curious about eco-friendly ideas, products, and technologies. Its mission is to promote ideas, technologies, products, organisations, and people that propagate sustainable, need-based living — with the belief that small changes add up to make a big difference.

The site is organised into three primary sections: **Products**, **ChangeMakers**, and **Stories** (editorial content).

- Home: https://prakati.in/
- About: https://prakati.in/about/
- Contact: https://prakati.in/about/contact/
- FAQ on Sustainability: https://prakati.in/sustainable/faq/
- Guest Post / Contribute: https://prakati.in/sustainable/guest-post/

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## Products

Detailed guides on eco-friendly and sustainable products available in India. Each product page covers what the product is, why it is sustainable, what to look for when buying, and where to find it.

- [Eco Friendly Products (all)](https://prakati.in/products/): Parent listing of all sustainable products featured on Prakati
- [Bamboo Toothbrush](https://prakati.in/products/bamboo-toothbrush/): Eco-friendly alternative to plastic toothbrushes
- [Compost Bin](https://prakati.in/products/compost-bin/): Home composting and kitchen compost solutions
- [Bamboo Straws](https://prakati.in/products/bamboo-straws/): Reusable, plastic-free drinking straws
- [Edible Straws](https://prakati.in/products/edible-straws/): Biodegradable straws made from edible materials
- [Organic Jaggery](https://prakati.in/products/organic-jaggery/): Natural, chemical-free sweetener alternatives to refined sugar
- [Terracotta Water Bottle](https://prakati.in/products/terracotta-clay-water-bottle/): Traditional clay water bottles for natural cooling
- [Clay Diyas](https://prakati.in/products/clay-diyas/): Earthen diyas as an eco-friendly alternative to plastic decorations
- [Handmade Colourful Clay Diya](https://prakati.in/products/handmade-colourful-clay-diya-for-rangoli/): Handmade clay diyas for Rangoli and festive decoration
- [Eco-Friendly Ganpati Idols](https://prakati.in/products/eco-friendly-ganpati-idols/): Clay and seed-based Ganesh idols that dissolve safely
- [Earthen Clay Pot for Cooking](https://prakati.in/products/earthen-clay-pot-for-cooking/): Traditional mitti ka bartan for healthier, sustainable cooking
- [Organic Honey](https://prakati.in/products/natural-organic-honey/): Raw, natural honey sourced without harmful practices
- [Smart Switch / Smart Plug](https://prakati.in/products/smart-switch/): Energy-saving smart plugs and switches for home use
- [Biodegradable Sanitary Pads](https://prakati.in/products/sanitary-pads/): Eco-friendly alternatives to conventional sanitary products
- [Khadi Mask](https://prakati.in/products/khadi-mask/): Handloom cloth masks made from natural khadi fabric
- [Tableware](https://prakati.in/products/tableware/): Eco-friendly tableware alternatives
- [Immunity Booster](https://prakati.in/products/immunity-booster/): Natural immunity-boosting products
- [Green Crackers](https://prakati.in/products/green-crackers/): Eco-friendly alternatives to conventional firecrackers

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## ChangeMakers

In-depth profiles of Indian brands, startups, and individuals leading sustainability initiatives. Each page covers the organisation's story, product or service, and sustainability credentials.

- [All ChangeMakers](https://prakati.in/changemakers/): Parent page for all sustainability brand and people profiles
- [Heroes of Sustainability](https://prakati.in/changemakers/heroes/): Profiles of individual sustainability champions
- [Bamboo India](https://prakati.in/changemakers/bamboo-india/): Brand replacing single-use plastic with bamboo products
- [Bluecat Paper](https://prakati.in/changemakers/bluecat-paper/): Tree-free, sustainable paper made in India
- [Ecoware](https://prakati.in/changemakers/ecoware-eco-friendly-tableware/): Biodegradable tableware made from plant fibre
- [reCharkha](https://prakati.in/changemakers/recharkha-upcycling-plastic-wrappers-into-beautiful-bags-mats/): Upcycles plastic wrappers into bags and mats
- [Thaely](https://prakati.in/changemakers/thaely-22-years-old-makes-shoes-from-plastic-waste/): Shoes made from plastic waste, founded by a 22-year-old
- [Phool by Help Us Green](https://prakati.in/changemakers/phool-by-help-us-green/): Converts temple flower waste into incense and packaging
- [Soul Tree](https://prakati.in/changemakers/soul-tree/): Certified natural and organic cosmetics brand
- [Amouve](https://prakati.in/changemakers/amouve-organic-cotton-bed-sheets-bath-towels/): Organic cotton bed linen and bath towels
- [Noraa](https://prakati.in/changemakers/noraa/): Biodegradable sanitary pads brand
- [Satliva](https://prakati.in/changemakers/satliva/): Natural hair and skincare using hemp
- [Amayra Naturals](https://prakati.in/changemakers/amayra-naturals/): Skincare brand rooted in Uttarakhand's natural ingredients
- [Foret](https://prakati.in/changemakers/foret-fashion-accessories-made-from-cork/): Sustainable fashion accessories made from cork
- [Rivaayat](https://prakati.in/changemakers/rivaayat-making-terracotta-pottery-sustainable/): Terracotta pottery brand keeping traditional craft sustainable
- [Sirohi](https://prakati.in/changemakers/sirohi/): Luxury sustainable living products
- [Bombus Beeswax](https://prakati.in/changemakers/bombus-beeswax-wraps/): Reusable beeswax food wraps as an alternative to plastic cling film
- [Syahi](https://prakati.in/changemakers/syahi-pens-made-out-of-upcycled-paper/): Pens made from upcycled paper
- [Core Asana](https://prakati.in/changemakers/core-asana/): Sustainable yoga and wellness brand
- [The Little Farm Co](https://prakati.in/changemakers/little-farm-co/): Preservative-free pickles and natural farm produce
- [Artella](https://prakati.in/changemakers/artella/): Luxury vegan and cruelty-free bags
- [Korakari](https://prakati.in/changemakers/korakari/): Authentic Kolhapuri leather chappals, traditional craftsmanship
- [Empower by Impulse Social Enterprises](https://prakati.in/changemakers/empower/): Social enterprise empowering marginalised communities
- [Eco Cutlery](https://prakati.in/changemakers/eco-cutlery-environment-friendly-alternatives-to-single-use-plastic-items/): Environment-friendly alternatives to single-use plastic cutlery
- [Project Palaash by Enactus Aryabhatta](https://prakati.in/changemakers/reducing-water-pollution-project-palaash-by-enactus-aryabhatta/): Student-led project reducing water pollution
- [The Plated Project](https://prakati.in/changemakers/the-plated-project-good-ideas-deserve-to-be-found/): Curating good ideas in sustainability
- [Murshmallow](https://prakati.in/changemakers/murshmallow/): Sustainable lifestyle brand
- [Laado by Reckon Care](https://prakati.in/changemakers/laado-by-reckon-care/): Eco-friendly personal care products
- [SOS](https://prakati.in/changemakers/sos/): Collections made from reclaimed organic cotton
- [Ksamah](https://prakati.in/changemakers/ksamah-sustainable-alternative-products/): Sustainable alternative products
- [HealthFab GoPadFree](https://prakati.in/changemakers/healthfab-go-pad-free/): Reusable period care products
- [NOM Company](https://prakati.in/changemakers/nom-company-edible-straws-lemon-vanila/): Edible straws in lemon and vanilla flavours
- [Esscent by Arpan](https://prakati.in/changemakers/esscent-by-arpan-premium-flower-based-incense-sticks-and-cones/): Premium flower-based incense sticks and cones

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## Stories — Editorial Content

All editorial content is organised by topic category. Category archive URLs use the base `/section/`.

### News

Current events in sustainability — India-specific and global.

- [All Sustainability News](https://prakati.in/section/news/): Parent archive for all news
- [India Sustainability News](https://prakati.in/section/news/india/): News on environmental and sustainability developments in India
- [World / Global News](https://prakati.in/section/news/world/): International sustainability and climate news
- [Events](https://prakati.in/section/news/event/): Sustainability conferences, green events, and eco summits

### Environment

- [Environment Sustainability](https://prakati.in/section/environment/): Broad coverage of environmental issues
- [Waste Management](https://prakati.in/section/environment/waste/): E-waste, plastic waste, recycling, waste reduction
- [Water](https://prakati.in/section/environment/water/): Water conservation, water pollution, water sustainability

### Space

- [Space Sustainability](https://prakati.in/section/space/): Space debris and long-term sustainability of outer space

### Economy

- [Green Economy](https://prakati.in/section/economy/): Sustainable economic models and green finance
- [Sustainable Development](https://prakati.in/section/economy/development/): SDGs, development policy, sustainability governance
- [Sustainable Packaging](https://prakati.in/section/economy/packaging/): Eco-friendly packaging materials and innovations

### Transport

- [Sustainable Transport](https://prakati.in/section/transport/): Public transport, green mobility, low-carbon commuting
- [Electric Mobility](https://prakati.in/section/transport/electric/): EV adoption in India, electric vehicle policy, EV benefits

### Energy

- [Sustainable Energy](https://prakati.in/section/energy/): Renewable energy, solar power, clean energy transition in India

### Farming

- [Sustainable Farming](https://prakati.in/section/farming/): Organic farming, agroforestry, traditional agricultural practices

### Technology

- [Sustainable Technology](https://prakati.in/section/technology/): Green tech, cleantech, sustainability-driven innovation

### Blog / General

- [Sustainability Blog](https://prakati.in/section/blog/): General sustainability articles and knowledge
- [Sustainable Tourism](https://prakati.in/section/blog/tourism/): Eco-tourism, responsible travel, low-impact holidays

### Fashion

- [Sustainable Fashion](https://prakati.in/section/fashion/): Ethical fashion, eco textiles, conscious clothing choices
- [Organic Clothing](https://prakati.in/section/fashion/clothing/): Organic fabric, natural fibre garments
- [Slow Fashion](https://prakati.in/section/fashion/slow/): The slow fashion movement, buying less and better
- [Sustainable Fabrics](https://prakati.in/section/fashion/fabrics/): Eco-friendly and sustainable fabric alternatives — organic cotton, hemp, linen, soya fibre, bamboo fabric, and more

### Living

- [Sustainable Living](https://prakati.in/section/living/): Eco lifestyle, green home, conscious consumption
- [Organic](https://prakati.in/section/living/organic/): Organic lifestyle, certified organic products
- [Organic Standard](https://prakati.in/section/living/organic/standard/): Organic certifications, GOTS, labelling standards
- [Organic Food](https://prakati.in/section/living/food/): Natural food, chemical-free produce, organic diet

### Festivals

- [Sustainable Festivals](https://prakati.in/section/festival/): Eco-friendly celebrations across Indian festivals
- [Diwali](https://prakati.in/section/festival/diwali/): Green Diwali alternatives — clay diyas, no crackers, natural colours
- [Ganesh Chaturthi](https://prakati.in/section/festival/ganesh-chaturthi/): Eco-friendly Ganpati — clay idols, natural immersion
- [Holi](https://prakati.in/section/festival/holi/): Natural and eco-friendly colours for a green Holi
- [Rakshabandhan](https://prakati.in/section/festival/rakshabandhan/): Sustainable gifting ideas and eco-friendly Rakhi

### Net-Zero and Carbon

- [Net-Zero](https://prakati.in/section/net-zero/): Corporate and national net-zero commitments and progress
- [Carbon Accounting](https://prakati.in/section/net-zero/carbon-accounting/): Scope 1, 2 and 3 emissions, BRSR, ESG reporting, carbon footprint measurement
- [Carbon Reduction](https://prakati.in/section/net-zero/carbon-reduction/): Decarbonisation strategies, emissions reduction pathways
- [Carbon Absorption](https://prakati.in/section/net-zero/carbon-absorption/): Natural and technological carbon sequestration approaches

### People

- [Heroes of Sustainability](https://prakati.in/section/people/): Profiles of individuals championing sustainability across India

### Products (as editorial category)

- [Sustainable Product](https://prakati.in/section/product/): Editorial coverage of eco-friendly and sustainable products
- [Curated Eco Products List](https://prakati.in/section/product/list/): Curated lists of eco-friendly products across categories

### Media

- [Videos](https://prakati.in/section/video/): Sustainability documentaries, explainers, and interviews
- [Books on Sustainability](https://prakati.in/section/books/): Recommended reading on sustainability topics

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## Reference Pages

- [All Posts Archive](https://prakati.in/sustainable/allpost/): Full archive of all published posts on Prakati
- [FAQ on Sustainability](https://prakati.in/sustainable/faq/): Plain-language answers to common questions: what is sustainability, why it matters, how to start
- [Organic Living](https://prakati.in/sustainable/organic/): Overview of organic lifestyle choices
- [Prakati Sections](https://prakati.in/sustainable/sections/): Index of all sustainability topic sections on the site
- [Free Listing Directory](https://prakati.in/sustainable/directory/): List a sustainable business or initiative on Prakati

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## What This Site Does Not Cover

- Financial advice or investment recommendations
- Political commentary unrelated to environment or climate policy
- General lifestyle content unrelated to sustainability
- Product sales or e-commerce (Prakati links to products but does not sell directly)
- Content outside the Indian context unless explicitly tagged as global/world news

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## Editorial Standards

- All content is written in English for an Indian audience
- Tone is inspirational and informative — never preachy or corporate
- Guest posts are accepted and are labelled as such
- All posts follow Yoast SEO standards with a defined focus keyphrase
- Internal links follow a structured keyword mapping to ensure topic coherence across the site